Salon des Cent: Exposition Internationale d'affiches
Original title: Salon des Cent: Exposition Internationale d'affiches
kurzbeschreibung
Henri de Toulouse-Lautrec made this poster in 1895 for the International Poster Exhibition at the Salon des Cent. It is a lithograph printed in seven colors on machine-made paper. A woman sits on a chair, with a landscape featuring a bridge and the sea behind her.
Description
A woman occupies the foreground, seated on a yellow chair and wearing a yellow hat. She appears relaxed, her gaze drifting into the distance where a bridge and the sea emerge. Blues, yellows, and reds dominate the color scheme. Dark blue lettering highlights the title and address of the salon. The layout is clear, with the woman and the text taking precedence.
Context
The print was created for the exhibition 'Salon des Cent: Exposition Internationale d'affiches' in 1895 in Paris. The Salon des Cent was an artists' association that held regular exhibitions. Toulouse-Lautrec made the poster to advertise this international show of poster art. The lithograph was printed in an edition intended for public display.
Impact
The bold, contrasting colors and clear structure give the poster an immediate visual impact. The woman's relaxed pose and the calm landscape create a laid-back mood that nonetheless draws attention through its bright colors. Aesthetic elegance and striking advertising effect come together.
Technique
The print was produced as a lithograph in seven colors on machine-made paper. Multiple color stones allowed for fine gradations and high color intensity. Lithography was a common method for posters at the time, as it could be produced cheaply in large editions.
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Source: Metropolitan Museum of Art · Public Domain (CC0 1.0)